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Solution type: Targeted Solutions
Industry: Alcoholic beverages
Client: Fortune 500 consumer goods company

Challenge
To be able to better allocate resources and sales efforts, track marketing initiatives and competitor activities, our client needed to gather field data from over 1,500 points of consumption across China on a regular basis. Previous attempts at this had failed due to the complexity and internal project management resources.

Targeted Solution by SX Group
SX Group established a core project and coordination team working in close coordination with the client. Through our network of local field research agents, we developed a structure and methodology to systematically gather on-the-ground intelligence from over 18 cities across China on a monthly basis. For the client’s sales and marketing staff to easily access the information an online interface was created to access the data in a user-friendly and effective way.

About SX Group
SX Group is one of China’s most progressive market access companies and aims to be a partner with in-house capabilities offering holistic solutions for clients with operations needs inside China. The foremost focus is to handle and solve the operational and practical details of our partners and clients, to create tailored setups that work.

Contacts
Daniel Polvi, Partner, SX Group, e: daniel.polvi@sxg.asia