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SXGroup has built a robust China-focused business expansion case for a global herbal supplement company and its specific products, based on Chinese cultural adoption of herbal medicine.

A fully actionable market scan and consumer behaviour project were needed in order to select specific business functions, products focus and price points for a new market expansion initiative inside China.

SXGroup was able to define and analyse industry-specific competitors, consumer trends and product targets and used these to create a strong justification for China expansion.