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SXGroup has completed a market entry and positioning program for a US-based lifestyle accessories brand and its China operations.

A comprehensive market research project was required in order to target the most valuable ways to enter the Chinese market, and decisions needed to be made on which marketing activities would support this plan.

SXGroup analysed industry competitors and consumer behaviour in order to position the brand in an optimum way for market entry. It then implemented this marketing strategy and built brand awareness through a range of channels.