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SXGroup has performed a detailed consumer analysis for an international alcoholic beverage producer across major cities in China.

Point-of-consumption data was collected and analysed from districts in 6 major, non-tier one Chinese cities. The results were used to generate a ‘heat map’ of consumer behaviour showing exactly which beverages were bought in which districts in those cities.

The client was able to use the findings by SXGroup to re-evaluate operations strategy and execute new projects according to consumer insights.