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SXGroup has supported a leading, global speciality chemicals distributor to further its China-targeted business capabilities and expand its understanding and competitive edge in the supply of certain speciality chemicals.

The target chemical was a viscosity modifier that stabilizes emulsions, commonly used in the production of many food items such as ice cream. The widespread implementation of the chemical resulted in multiple access channels for distribution in the China market.

SXGroup provided a complete industry topography, centred around the production, acquisition and distribution of the target molecule in China. This lead the client to dynamic solutions for market penetration and enabled them to expand their China-facing business functions.