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SXGroup has assisted a worldwide integrated kitchen appliance manufacturer in the evaluation of its customer-facing marketing activity through consumer insights.

In order to assess the impact of current marketing efforts, the client required direct knowledge of consumer opinions and needs. This would allow for the optimization of customer communications and increase consumer engagement across all marketing campaigns.

SXGroup collected and curated this knowledge into insightful and actionable resources, resulting in the clear analysis of current marketing activity and its ability to deliver results.